Built for youth nonprofits drowning in ops. Not mission.

One subscription replaces the designer, developer, and ops lead your youth nonprofit can't hire yet. $5K/month. Cancel anytime.

No hiring. No contracts. Cancel anytime.

The problem

Your fundraiser is doing 3 different jobs. Your volunteer data lives in a mix of paper and Google Sheets. Your donor tracking is already a disaster.

You blew past your fundraising goal but your team feels nothing because they're buried in admin. Grant reporting means endless chasing. Volunteer onboarding is vague because no one has time to build a real system. Every week is a dumpster fire of last-minute fixes.

You've looked at agencies — too expensive. Freelancers — too unreliable. Hiring a developer, a designer, and an ops person — not in the budget.

You don't need three new hires. You need one person who can do all of it, on demand, when you need it.

Who I am

Geordie Wardman in smokejumper gear, early 1990s

Ex-smokejumper. Five companies. Four exits. Founder of a youth nonprofit.

CEO · COO · CTO · Nonprofit founder

I've been a CEO, COO, and CTO — sometimes in the same year. I've built teams of 50 across six time zones.

But the work that changed everything was starting the Finn Wardman World Explorer Fund — a youth empowerment nonprofit I run in memory of my son. That's where I learned what it actually feels like to run a lean team with a big mission and not enough hands.

I know what it's like when your best people are buried in admin instead of doing the work that matters. I built this service because youth nonprofits deserve the same operational firepower that funded startups take for granted.

Powered by Finn.

My son Finn died in April 2023. He was 20.

The Finn Wardman World Explorer Fund exists because of him — sending young people into the world the way he lived in it. Fully.

Every client I take on is a youth nonprofit I believe in. This work funds the Fund. That's the point.

finnwardman.com

The Finn Wardman World Explorer Fund

Changing lives,
one dream at a time.

Grants of $5,000–$10,000 for young people whose dreams are bigger than their budget.

Apply Now → About the fund →
Powered by Finn

Powered by Finn — finnwardman.com

I know your ops chaos

How To Make Software — The Non Technical Guide for Business People by Geordie Wardman

I wrote the book on how to build software. Then I lived your ops problems firsthand.

Running a youth nonprofit taught me something the corporate world never did. The chaos isn't a strategy problem. It's a capacity problem. Your team knows exactly what needs to happen. They just don't have the hands to do it.

You don't need a consultant to tell you what's broken. You need a designer, a developer, an ops lead, a systems builder, a doc writer, and someone who can set up automations — without hiring six people.

Six roles. One subscription. Use as you need.

How it works

Three steps. No complexity.

01

Subscribe

Sign up for $5K/month. No contracts, no onboarding fee. You can pause or cancel anytime. Your subscription starts the moment you send your first request.

02

Send a request

Email or Slack — whatever your team already uses. A website redesign. A donor email sequence. A board deck. An SOP for your volunteer onboarding. Describe what you need, and I'll confirm scope and timeline within 48 hours.

03

Get it done

I work through your requests one at a time until each one is complete. Most requests are delivered in 2–5 business days. When one is done, send the next. No queue limits. No approval loops.

One subscription. Every role you're missing.

What's included

  • Website redesigns, delivered launch-ready with install instructions
  • Fundraising and volunteer landing pages, ready to publish
  • Donor and volunteer email sequences — written, designed, ready to paste into your platform
  • Automation blueprints for Zapier/Make, mapped and documented for easy setup
  • SOPs and internal systems docs that turn tribal knowledge into repeatable process
  • Board decks and annual reports, designed and ready for final data drop-in
  • One monthly strategy call to scope what's next
  • One request at a time until it's done, then the next one

What's not included

  • Custom app or platform development
  • Paid ad management
  • Ongoing system maintenance
  • Daily calls or real-time support

One plan. One price.

$5,000

/month

  • Unlimited requests
  • One at a time
  • Pause or cancel anytime
  • No contracts
  • No calls required

What people say

He is so dedicated that I become uncomfortable with giving less than 100%.

Galya

Kicking butt with Claude and AI tools to smash inbound leads and sales.

Alex K

Transformed it into a streamlined time-saving system that cut my workload in half.

Mitch B

Gives you autonomy, but not ambiguity. Teams know he won't micromanage, yet he will step in firmly when accountability or client impact is at risk.

Ana

His instincts combined with an eagle-eye view of the business allow him to spot opportunities early, align teams quickly, and turn vision into measurable growth.

Mark H

Exceptionally good at turning strategy into clear actions and measurable results.

Glenn Y

Thoughtful, understanding, direct. Keeps all of the pieces moving in the right direction — from technology, sales, marketing, finance.

Patrick

He's confident in our skills — and that confidence is contagious.

Jeremy R

In high-pressure moments, Geordie stays calm, focused, and very engaged. His ability to combine vision with execution. A leader who sets a high bar and genuinely cares about both the product and the people.

Jesse H

At times it was crazy. Orders coming in, line of credit stress, inventory all over the place. But it always worked out. Can't say enough good things about Geordie's character and commitment.

Drew

His ability to juggle multiple projects was particularly impressive. Intelligence, honesty, and high professionalism are the qualities I value most in Geordie.

Dima

Calm and collected. Super easy to talk to and work through things.

Victoria

He reminds us that we're more than just roles. We're people.

Niko

FAQ

Questions you might have

We're a small team. Do we even have enough work to justify $5K/month?

If your ED is also your web designer, your volunteer coordinator is building spreadsheets, and your fundraiser is chasing grant reports — you have enough work. Most clients send their first request within 24 hours of subscribing.

$5K/month is a lot for a nonprofit our size.

It's less than a part-time hire with zero benefits, zero onboarding, and zero risk. You pause when things are slow. You cancel if it's not working. Compare that to a 6-month agency contract or the cost of one bad freelancer project.

We've been burned by freelancers before. How is this different?

Freelancers disappear. Agencies overcharge. I'm one person with 20 years of building companies and a nonprofit of my own. You get the same person every time, not a rotating cast. And there's no contract — if I don't deliver, you leave.

What if our requests are too small or too random?

That's exactly what this is for. A landing page for next month's gala. An email sequence for your volunteer drive. A board deck that doesn't look like 2012. No request is too small. I work through them one at a time until the list is clear.

We don't really know what we need. We just know things are broken.

That's what the monthly strategy call is for. We look at what's eating your team's time, pick the highest-impact request, and I build it. You don't need to write a brief. You need to tell me what hurts.

Can you work with our existing tools (Mailchimp, Google Workspace, Salesforce, etc.)?

I deliver standalone work that plugs into whatever you already use. Email sequences ready to paste into Mailchimp. Automation blueprints for Zapier. Website files ready to deploy. No migration required.

How fast do things get done?

Most requests are completed in 2–5 business days. Larger ones like a full website redesign take longer, but I'll scope it upfront so you know exactly what to expect.

We need help now but our funding is seasonal. Can we pause?

Yes. Pause anytime, restart when the next grant cycle hits or your busy season picks up. No penalty. No re-onboarding fee.

We've never worked with someone fractional before. How does communication work?

Email or Slack — whatever your team already uses. You send a request, I confirm scope, and deliver. No daily standups. No hour-long check-ins. One strategy call a month to keep things moving.

What happens if we don't like the work?

I revise until you're happy. If you're still not satisfied, you cancel. No contracts, no exit fees. The work has to earn your next month.

Ready to get things off your plate?

No contracts. Pause anytime.