After writing about our low clicks from the SEO audit this week, I sat in a hammock in East Nusa Tenggara, Indonesia. A remote island where I am connecting daily via a new Starlink Mini to work daily. To write daily, and to show up daily. Today was the closest I have come in the last 113 days in a row of writing daily. Why am I doing it? I'm trying to figure that out myself, because apparently it is not to get new leads.
For something like twenty years, Seth Godin has published a blog post every single day. He started in 2002, and the count is north of eight thousand now. I read him most mornings. What surprised me the first time I actually paid attention is how many of them are short. Two lines. A single observation, and then he is gone. Others run long. He does not seem to mind the difference. The day is wrapping up in my time zone. I could have easily skipped it. No one would have noticed, I guarantee that.
He has explained, more than once, how he keeps it up. He made the decision to write daily one time, so he does not get to make it again each morning. He does not post because a piece is finished, and he does not post because it is perfect. He posts because it is tomorrow, and tomorrow there is a post. The other reason he gives is the one that stuck with me. Writing every day turns you into a person who notices. If you owe the page something by the evening, you walk through the day looking for it, and the habit quietly changes how you see, not just what you produce.
I have written a hundred and thirteen of these now. This was the closest I have come to not writing the next one. I said on Day 100 that building in public is hard, and today is the day that sentence stopped being a line in a post and became the actual thing. The same topics come round again. The room, as it has most days, is quiet. I sat with the editor open and genuinely thought about letting the streak go, just this once.
So this is the post, if only to say it is hard. Some of Seth's are two lines because two lines was what the day had in it, and the streak counts a two-line day the same as it counts an essay. Today mine is the two-line kind stretched over a few paragraphs, and the only thing it is really saying is that I showed up. Showing up is the thing I said I was going to do, so I am doing it.
The reason it stays easy, in the end, is the same reason it was easy on Day 100. I know what a hard thing actually is, and it is not this. Sitting down on a quiet evening and tapping out a few hundred honest words is not hard. It only feels hard. So I write it, and tomorrow there is another one.
Monthly Revenues $11,000 | Clients 2 | Prospects 1 outbound live, Meta and WhatsApp still down
Day 114 of 365.