⚡ Powered by Finn · Day 72 of 365
072

The Sweat-Equity Deal I Am Making Before Any Money Changes Hands

[CHECK: GEORDIE — your short opening scene goes here. The Sunday-writing, going-out-in-seven-days, streak-alive line works as the open. Drop your real lines and I will smooth them in.]

This one is also being written on Sunday the thirtieth of May. If it all goes right, it goes out seven days from now while I am offline, stress-free, the daily writing streak still alive.

Even from a deck chair, there is one thing moving this week. Jan and I agreed on how he comes on to make the prospecting better, building out the openclaw fork that does the outbound. The framework we settled on: anything he builds that becomes a company asset is work he does not charge for. That is his sweat-equity contribution. None of it is in writing yet, but it is coming, probably this month.

We are doing it in this order on purpose. The tough conversation about who owns what is far easier before there is money on the table than after. So we are having it now, while the thing we are splitting is mostly effort and intent.

I have been here before with Jan. The last project we built together did not work out. We were close, genuinely close, but we shut it down because of the sheer amount of work it took and the revenue had not shown up yet. When you are both pouring hours in and the bank account is not moving, the math eventually wins.

This time is different, and the difference is not a feeling. The revenue is already here. I closed it inside the first month. The reason the number has been flat since is not the market and not the offer. It is that I have no time to prospect. I am the bottleneck. Building the AI prospecting engine only fixes half of that. The other half is Jan taking over some of the delivery so the prospecting actually gets done.

That is the bet this month. He builds the engine that finds the customers, takes some of the fulfilment off my plate, and earns into the asset he is helping build. We get the ownership conversation in writing before a single new pound comes in. If you want the longer story of why I build with this much care, it is in the fund I started for my son.

Monthly Revenues $9,200 | Clients 2 | Prospects (Meta to WhatsApp campaign built, WABA pending) | Team: Me + Jan (CTO)

Day 72 of 365.

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